Top 15 Snapchat Influencers to Follow for Brand Growth in 2024

Snapchat is a powerful platform for reaching key audiences. Top influencers on the app offer a direct connection to their highly engaged followers. Partnering with them is a great way to boost your brand's message.

Reach a Highly Engaged Audience

Snapchat users are very active. They look for fun and interesting content, making it a great place for brands to connect with them.

Over 80% of users on Snapchat use AR experiences every day [source: https://investor.snap.com/news-releases/news-release-details/snapchat-introduces-new-ways-friends-express-themselves-and-play]. Influencers can show their followers how to use these interactive brand experiences. This regular interaction helps you build stronger connections with your target audience.

Connect with Key Demographics

Snapchat is very popular with Gen Z and younger millennials. This group often sets future trends, so reaching them is key to staying relevant.

In over 20 countries, more than 75% of people aged 13-34 use Snapchat [source: https://investor.snap.com/news-releases/news-release-details/snap-inc-reports-second-quarter-2023-results]. Influencers have a genuine voice that connects with these younger users, helping you build brand loyalty from the start.

Get Authentic Engagement

Snapchat content feels real and unfiltered. Influencers are great at making authentic, in-the-moment stories, which builds trust and helps followers relate to them.

When an influencer truly includes your product in their content, it feels like a personal recommendation. This kind of real endorsement stands out from normal ads. As a result, it leads to more trust and engagement from consumers.

Use Snapchat's Creative Features

Snapchat is always adding new features like AR Lenses, Filters, and Spotlight. These tools give you new ways to tell your brand's story in a creative way. Influencers are experts at using these features well.

Brands can work with top influencers to create custom AR experiences, like virtual try-ons or interactive games. These creative campaigns make a lasting impression on users and encourage them to interact directly with your brand.

Get Measurable Results

Working with influencers on Snapchat can bring great results. Campaigns can be set up to get specific outcomes, like website visits, app downloads, or sales.

Many brands see a positive return on investment (ROI) from influencer marketing. Some campaigns earn up to $5.78 for every dollar spent [source: https://www.statista.com/statistics/1231668/influencer-marketing-roi-brands/]. Top Snapchat influencers can help you reach clear campaign goals. They also provide great brand exposure and help you make sales. Our platform, Expert-Influencer, makes it easy to track these results.

The Top 15 Biggest Snapchat Influencers in 2024

The right Snapchat influencers can help your brand grow. In 2024, the platform is still popular, with many different types of creators. These top influencers include big celebrities and experts in specific topics. They give brands special ways to connect with users.

But Snapchat changes quickly, so these rankings often do too. This list gives you an idea of the different types of influencers out there. It shows who is making a big impact on the platform this year.

Category 1: Celebrity Superstars

Celebrities use their fame to attract huge audiences on Snapchat. They give fans a special, behind-the-scenes look at their lives. This personal content helps them build strong, loyal connections.

Brands work with these celebrities to reach more people and gain trust quickly. Their snaps often go viral and create a lot of buzz. Many have tens of millions of followers [source: https://socialmediatrends.com/celebrity-snapchat-reach].

• Kylie Jenner: A major star, she shares posts about fashion, beauty, and her family. Her real-life daily vlogs get huge engagement.
• Kim Kardashian: Famous for reality TV, Kim uses Snapchat to show her lifestyle and brand partnerships. She gives a direct look into her high-profile world.
• DJ Khaled: His positive messages and daily advice connect with his followers. He often shows off new music and collaborations.
• Ariana Grande: She uses the app for quick updates, behind-the-scenes concert videos, and personal stories. Her fans are very loyal.
• Kevin Hart: The comedian shares funny posts about daily life and promotes his new projects. His energetic personality comes through in his snaps.

Category 2: Native Snapchat Creators

Native Snapchat creators built their audience right on the platform. They are experts at using Snapchat's unique features to make content its users love. These creators are often great at storytelling and using filters in creative ways.

Their engagement rates are usually very high because they feel more relatable to their followers. This makes them a great choice for brands that want authentic, Snapchat-focused campaigns.

• Shaun McBride (Shonduras): An early star on the app, Shonduras is known for his creative drawings and adventure vlogs. He entertains millions with his unique art.
• Cody Johns: He makes funny skits and vlogs about his daily life. His content is usually fun and easy to share.
• Hannah Stocking: Known for short, funny videos and skits. She uses visual humor to entertain her large audience.
• Cody Ko: While popular on other platforms, Cody Ko uses Snapchat for personal vlogs and real moments. He shares a more unfiltered side of his life.
• Erica Mena: She shares her daily life, beauty tips, and behind-the-scenes content. Erica connects with her audience through relatable fashion and life updates.

Category 3: Niche & Micro-Influencers

Niche and micro-influencers might have fewer followers, but their audiences are very specific and highly engaged. They focus on certain interests, from gaming to eco-friendly living.

For brands, they are a cost-effective way to reach the right customers. Their recommendations are often seen as more trustworthy [source: https://influencermarketinghub.com/micro-influencers-engagement-rates], which leads to more sales.

• Fitness Gurus: These influencers share daily workouts, healthy recipes, and motivational tips. They connect with a health-focused audience.
• Beauty Enthusiasts: They post makeup tutorials, product reviews, and skincare advice. Their followers trust their honest beauty recommendations.
• Travel Vlogs: They show off destinations, travel tips, and cultural experiences. They inspire people to travel and promote related services.
• Tech Reviewers: Offering unboxings, gadget reviews, and software tips. They help tech-savvy shoppers make decisions.
• Food Bloggers: Sharing recipes, restaurant reviews, and cooking videos. They connect with a passionate audience interested in food.

Picking just one "top" influencer on Snapchat is tricky. Unlike Instagram or TikTok, Snapchat keeps follower counts and engagement numbers private [source: Sprout Social]. Because of this, brands have to think differently about what makes an influencer "top."

For marketers, the best influencer often depends on the goals of the campaign. A big celebrity can make a lot of people aware of a brand. On the other hand, a creator in a smaller niche can reach a dedicated audience that is more likely to buy something.

Types of Top Snapchat Influencers

Even though we can't see the public numbers, a few types of creators are clearly very influential on the platform:

• Celebrity Superstars: These are famous people who are already well-known from other platforms. Stars like Kylie Jenner or DJ Khaled bring huge attention to their Snapchat Stories. Their big following guarantees that many people will see a brand's message.
• Native Snapchat Storytellers: These creators, like Rickey Thompson or Brittany Furlan, got their start on Snapchat. They are experts at making content that feels natural on the platform. Their real and temporary stories create a strong connection with their audience.
• High-Engagement Niche Creators: These influencers focus on one topic, like beauty, gaming, or lifestyle. They build very loyal communities that love to interact. For brands, reaching such a focused audience often leads to great results and sales.

On Snapchat, a "top" influencer is really someone who can hold an audience's attention and get them to act. Things like regular views, real storytelling, and good community engagement are more important than follower counts you can't see anyway.

To find the right influencer for your brand, look at who their audience is, the quality of their content, and how well their past partnerships have done. Platforms like Expert-Influencer provide the tools to review these important details.

Factors Influencing Earnings

How much a Snapchat influencer earns depends on a few key things. Their income is not just about their follower count. Instead, many factors work together to set their earning potential.

Brands look at these factors to decide on fair pay for a partnership. This helps make sure the deal matches the brand's goals and is a good investment.

• Audience Size and Engagement: A large audience that interacts a lot usually earns more. Brands want to work with creators who can truly connect with their followers.
• Niche and Industry: Specific topics, like beauty, gaming, or finance, can get better brand deals. It's very important that the influencer's audience is a good fit for the brand's product.
• Content Quality and Creativity: Influencers who always make great, creative content that fits Snapchat well are worth more to brands. Their unique style can make a brand's message stand out.
• Campaign Type and Deliverables: How much work is involved in a campaign has a big effect on pay. This could be anything from sponsored Stories and AR Lenses to long-term partnerships.
• Influencer Experience and Reputation: Well-known influencers with a history of successful campaigns can charge more. Brands want to work with creators who are trustworthy and professional [source: https://influencermarketinghub.com/influencer-marketing-pricing/].
• Brand Budget and Campaign Goals: Bigger brands with larger marketing budgets can often pay more. The campaign's specific goals also affect the final price.

Average Pay-Per-View and Campaign Rates

It's hard to say exactly what a Snapchat influencer makes on average. Pay can change a lot depending on the factors mentioned above. However, we can give some general price ranges for different types of campaigns and influencers.

Brands usually pay for a whole campaign or a specific task, not for each view. Still, how many people an influencer reaches and the number of expected views are a big part of how prices are set.

Based on what's common in the industry, here are some estimated prices per post or story for Snapchat deals [source: https://influencermarketinghub.com/influencer-marketing-pricing/]:

Influencer Tier	Follower Range	Estimated Campaign Rate (per post/story)
Micro-Influencer	1,000 - 10,000	$50 - $250
Mid-Tier Influencer	10,000 - 50,000	$250 - $1,000
Macro-Influencer	50,000 - 500,000	$1,000 - $5,000+
Mega-Influencer/Celebrity	500,000+	$5,000 - $50,000+ (or much higher for global stars)

These numbers are just estimates. They can change depending on how much work the campaign is. For example, making an augmented reality (AR) Lens costs more than a simple mention in a Story [source: https://business.snapchat.com/blog/how-to-do-snapchat-lens-ads].

Also, long-term partnerships or deals to create exclusive content pay much more. Top influencers with millions of followers can earn tens of thousands of dollars for a single, large campaign.

Snapchat's Spotlight program also pays creators directly for viral content. This isn't a brand deal, but top creators have earned large bonuses. Some have been paid millions for short videos that get a lot of attention [source: https://www.theverge.com/2021/3/9/22321453/snapchat-spotlight-creators-paid-millions-tiktok-competitor]. This shows how creators can make money directly from the platform, not just from brand deals.

Step 1: Define Your Campaign Goals

Before you look for top Snapchat influencers, you need to set clear goals. Knowing your goals helps you pick the right influencers and measure success.

Think about what you want to achieve and how you'll track your results. This makes sure your partnerships are smart and effective.

• Increase Brand Awareness: Reach more people and introduce them to your brand.
• Drive Sales and Conversions: Get more leads or sales using calls to action or discount codes.
• Boost Engagement: Get more people to interact with your content through comments, shares, or challenges.
• Gather User-Generated Content (UGC): Ask your audience to create content with your brand. This builds trust and feels authentic.
• Enhance Brand Reputation: Work with influencers who share your brand's values to improve your reputation.

Step 2: Use an Influencer Discovery Platform

Finding the right biggest Snapchat influencers can be hard. Searching on your own takes a lot of time. In fact, brands often spend 6 to 8 hours per campaign on discovery alone [source: https://influencermarketinghub.com/influencer-marketing-stats/].

This is where an influencer discovery platform like Expert-Influencer can help. These platforms make it easier to find and connect with the right creators.

Look for a platform with good search filters and data. This helps you quickly find top influencers on Snapchat who fit your campaign.

Look for these key features:

• Advanced Search Filters: Search by niche, audience details, engagement rates, location, and past work.
• Performance Analytics: See data on an influencer’s reach and audience feedback to make smart choices.
• Communication Tools: Use built-in messaging to easily contact and negotiate with creators.
• Campaign Management: Get help managing contracts, payments, and content approvals.
• Fraud Detection: Make sure you work with real influencers, not ones with fake followers or engagement.

Step 3: Reach Out with a Clear Proposal

Once you find potential top Snapchat influencers, write a great outreach message. Your first message should be clear, simple, and show how you can both benefit from working together.

Personalize each message. Show you know their content and audience. This makes them more likely to reply.

Include these things in your proposal:

• A Personal Introduction: Introduce your brand and say what you like about their work.
• Campaign Overview: Explain your goals for the campaign.
• Proposed Collaboration Type: Be specific about the type of content you want (e.g., Snapchat Stories, Lenses, Spotlight features).
• Key Deliverables: List exactly how many posts or stories are needed.
• Timeline and Deadlines: Give a clear schedule for making and posting content.
• Compensation Details: Be clear about payment and be ready to negotiate.
• Call to Action: Ask them to reply or schedule a call.

Building good relationships with influencers is important. Keep communication open during the project. This leads to better campaigns and future partnerships.

Are there influencers on Snapchat?

Yes, Snapchat has many successful influencers. While it may not be as talked about as other platforms, lots of creators have built large followings on the app.

These influencers use special features like Lenses, Stories, and the Spotlight section to connect with their audience. This helps them build strong relationships with followers, making them a great choice for brands [source: https://business.snapchat.com/success-stories].

How much does Snap pay influencers?

Snapchat pays creators mainly through its Spotlight program. This program rewards popular short videos, with money paid out daily from a large fund.

For example, Snap planned to give millions of dollars to creators each month [source: https://newsroom.snap.com/spotlight-unrolls-globally]. This is different from brand deals, where brands pay influencers directly for sponsored content.

Who is the king of Snapchat?

DJ Khaled is often called the "King of Snapchat." He became very famous on the app when it was just starting.

People everywhere loved his funny and motivational "keys to success." Because he joined early and posted a lot, he became one of the first major Snapchat influencers.

Who is the most followed celebrity on Snapchat?

Kylie Jenner is often named one of the most-followed celebrities on Snapchat. She has been on the app for a long time and has millions of followers worldwide.

She regularly posts personal stories, makeup tutorials, and a look into her daily life. By posting often, she has remained one of the biggest stars on the app [source: https://influencermarketinghub.com/highest-paid-snapchat-influencers/].